"We hired MSI as an advisor to validate our thesis on a transformative transaction, and test public market receptivity. MSI provided an opinion on the industry logic of our new asset management business model, providing context based on years of public markets experience with a variety of firms. MSI’s advice was objective, non-transactional and actionable. MSI ultimately added bandwidth to our in house strategic efforts and complementary knowledge to our more expensive Management Consultants and bulge bracket Investment Bankers. This helped me and my co-Founders get to a faster, qualified view on our transaction and bridge stakeholders in a unique way."